Business Model – Meaning with Examples

Business Model-What is Business Model Definition-Meaning-FAQ-Frequently Asked Questions-Examples of Business Model

The objective of every business is to generate profits. When deciding what items or services to provide and to whom, they develop a plan that takes the cost into consideration. The occurrence explains using business frameworks. To learn more, take a look at these business model.

The business plan is essential for identifying the company’s best consumers. Based on the type of business you operate, it helps you determine how to market to your target audience and how much money you can make and spend in the future. By perusing the business plan, investors can find out more about the company’s competitive advantage. If investors grasp how a company generates revenue, they can better comprehend its financial statements.

Meaning of Business Model

A business model is the strategy that ensures a company’s success. A successful business plan requires careful consideration and research. Your business plan should emphasize the superiority of your product or service over those of your competitors. A business model’s primary strategy, customer interface, value network, and resources are all crucial components. In this post, we’ll examine the business model and grab extensive knowledge on the topics.

A company’s business model is its strategy for generating revenue. Before a business can generate profits, its target market (customer segment), value proposition, brand positioning, delivery method, and distribution networks must understand. As a result, they may evolve over time to capitalize on new technologies, shifting market conditions, or expanding transportation networks. To learn about the best practices for addressing business planning topic, read this guide from a blog post.

Business Model Examples

Consider Company A, which distributes and sells video games. The company’s primary emphasis is unmistakably on the video game industry. Previously, the company earned $5 million after investing $3 million in video game equities. In total, this amounts to a $2 million profit increase.

Since the advent of the Internet, businesses have had to alter their strategies in order to survive. We save money on stock and shipping as a result. Spending less will result in more money in your pocket.

What is the Business Model?

In the business world, management entails bringing everything together and ensuring its proper operation. Managers of a company ensure that everything runs smoothly and that employees are able to perform their finest work. Managers may also search for, engage, and train new employees. They may also attempt to increase their company’s profitability.

The “business model” of a company is its strategy for earning money. It specifies the products or services that will sell, the target market, and any costs that calculate. Both new and established businesses can benefit tremendously from carefully crafting a business plan.

Business Model Risk

Business Model Risk is the possibility that other companies in your industry will develop more efficient methods to manufacture and sell the products you sell. This extremely hazardous risk is also known by the less formal term disruption risk. Probability that a flaw or underlying weakness in an organization’s high-level or strategic premise or business structure will render the firm’s business offering, products and services, business practices, and/or relationships unprofitable, unviable, or uncompetitive.

Competitive Reaction

The business model illustrates the operational factors that contribute to the profitability of the company. These are the business segments with the potential to generate above-average margins. The amount of these profits depends on how much the business charges for its products and services. A hazard to the business plan is the possibility that one or more competitors will reduce their prices. If the company wishes to maintain its market share, it must do the same.

Changing Business Climate

It is still possible for a company to lose money, even if it has a solid business plan and a great deal of profit-making potential. This is because it failed to effectively implement its business plan and the economy experienced a sharp and abrupt decline.

During these periods, consumers are typically hesitant to spend money, so they delay purchases until the market improves. When the economy is struggling, businesses are frequently forced to make significant adjustments to their operations. They may shift their focus from selling new items to maintaining the quality of their existing inventory.

Assumptions for Cost Estimation

The business plan describes the company’s most fundamental revenue streams. Profits increase when a company’s business plan indicates that it can make more money by selling more without employing more people. Frequently, businesses learn the hard way that their initial cost estimates were inaccurate. After a period of time in business, the owners may discover that they require more assistance to manage the company and provide excellent customer service.

Many business plans rely on minimal marketing costs per new client in order to generate revenue. Again, the possibility exists that the beliefs are false. The company may have believed it could acquire new consumers through less expensive methods, such as word-of-mouth, but it must instead rely on more costly methods, such as advertising.

Customer Reaction

It is possible for a company to concentrate the majority of its marketing efforts on the singular source of revenue that it believes will generate the most revenue. No matter how well a product is marketed, there is always the possibility that it will not resonate with its intended audience as much as its creators had anticipated.

There is a possibility that the products do not satisfy the consumers’ true desires. In the business strategy, it may have been anticipated that this product would account for 75% of total sales. It is possible that sales will fall short of expectations.

Aspect of a Business Model

Typically, a feature model consists of a feature diagram and leftover (or cross-tree) requirements that define the inter-dependencies between features. It could also be in the form of a diagram that depicts all possible solutions.


Moreover, in their book Getting to Plan B: Breaking Through to a Better Business Model, John Walker Mullins and Randy Komisar discuss these five essential components of a strong business model. The publisher of this book is Harvard Business Press.

The authors suggest that businesses that prioritize all five factors can alter the competitive landscape, as demonstrated by examples such as Southwest Airlines and Skype. The five components include a revenue model, a gross margin model, an operating model, a working cash model, and an investment model.


According to the book “Business Model Generation” by Alexander Osterwalder and Yves Pigneur, there are two primary categories of revenue streams: one-time payments from customers and recurring payments. Even within these two categories of income, there are opportunities to generate revenue, such as through usage fees, subscription fees, ongoing maintenance and support, licensing, extended warranties, leasing, and renting.

Gross Profit Margin

Simply ask Mullins and Komisar, “How much of your profit will remain after paying for the direct costs of the goods or services you’ve sold?” The gross margin is calculated by subtracting the cost of commodities sold from the total revenue. eBay and Toyota are two excellent examples of corporations concerned with gross margins.

eBay serves as an intermediary between buyers and sellers but does not store or transport items. It derives the majority of its revenue from membership fees, and its gross margin is nearly ideal. Toyota utilizes the Toyota Manufacturing System to reduce production costs and increase profits.

Working Capital and Operating Model

The operating model does not include the cost of the sold products or services, but does include all other transaction-related expenses. Therefore, the cost of labor and electricity is not included in the price of a car. Working capital is defined as “current assets minus current liabilities” in the book “Working Capital Management” by Lorenzo A. Preve and Virginia Sarria-Allende. Current assets include contracts with customers, inventory, and property, while current liabilities include payments to vendors, employee wages, and business taxes.


When is it Possible for a Company Model to Fail?

Therefore, your company will fail if your business plan is based on a value proposition that addresses a customer problem that customers do not care about or do not care about enough. This is commonly referred to as “failure to find the right product-market fit” in the startup world.

What Distinguishes a Company Model from a Strategy?

A business model is a company’s guiding theory, its method of conducting business, and the means by which it generates profits for its shareholders. A company’s strategy is how it selects to compete in the market.

What is the Purpose of a Company Model?

A business model describes, at its most fundamental level, the market the company intends to serve, the market’s requirements, and how the company’s products or services will help meet those needs. Business model innovation is the process by which a company modifies its business operations.

Final Words

A business model facilitates understanding of how a business operates. Even though the company has customers, its plan fails due to insufficient capital. Bill Gross, the founder of Idealab, asserts that the success of a business model is contingent on timing, context, and market conditions: “timing is the most important factor.” A well-established distribution system and brand recognition are essential components of any long-term business strategy. This article discusses in detail about business model.